About Swiss Touristy · Since 2011

Your Switzerland. Perfectly orchestrated.

Swiss Private Mobility & Destination Execution

Swiss Touristy is a Swiss private mobility and destination execution company based in Canton Zurich. We provide premium airport transfers, private chauffeur services, private Swiss journeys and selected in-destination services across Switzerland, with Zürich Airport as a core operating gateway.

The Swiss Touristy story began in 2011. What started with hands-on travel and guest operations has grown into an operator-built execution business, supported by Destination Intelligence, governed journey workflows and machine-readable interfaces for travellers, travel professionals and approved AI systems.

Since 2011

The Swiss Touristy story began in 2011. It is a story of travel and guest operations in Switzerland: meeting people at the airport, taking them between cities and mountain resorts, and looking after the details that decide whether a trip feels effortless or stressful.

The business has changed shape over the years. What has carried through is the way of working: an operator who takes responsibility for a journey, from the first request to the moment a guest arrives.

Today that experience is written down as process and software, so it no longer depends on one person remembering it.

Built in Operations. Then Encoded in Software.

Founder: Mohamed Elragehi

Swiss Touristy's founder is Mohamed Elragehi. His background is in the work itself: tour operation, reservation management, chauffeur work, and VIP and protocol service at Zürich Airport.

That is why the operating doctrine came first. Timing, discretion, handovers, luggage, family needs, flight disruption, supplier readiness and recovery were practical questions on the ground long before they became states in software.

The software exists to keep those answers consistent: the right information reaches the right person, and nothing is promised that has not been confirmed.

What we execute

Four areas, kept deliberately focused.

Airport & private transfers

Private transfers from Zürich Airport and Zurich to cities, lakes, mountain resorts and other Swiss regions, in a vehicle for your party alone.

Private chauffeur

A chauffeur and vehicle by the hour or for a full day, for meetings, events or a day that does not follow a fixed route.

Private Swiss journeys

Chauffeur-led days and tailored private journeys through Switzerland, planned around the places your group wants to see.

Managed destination execution

Selected requests beyond transport, coordinated with the appropriate provider. We confirm only what that provider has confirmed. Travel professionals start on our partner page.

From intent to execution

Every journey passes through the same sequence. Each step has an owner, and no step is skipped by a shortcut.

  1. 01

    Travel intent

    What you want to do, in your own words.

  2. 02

    Destination Intelligence

    Relevant Swiss knowledge applied to the request: routes, timing, seasons and constraints.

  3. 03

    Journey context

    Arrival times, luggage, the people travelling and what is already booked.

  4. 04

    Commercial authority

    Prices come from our pricing systems, never from a conversation.

  5. 05

    Payment, capacity and confirmation

    Where a service needs confirming first, our team confirms it before you pay. Once payment is complete, your booking is confirmed and you receive a written confirmation.

  6. 06

    Swiss execution

    The chauffeur, vehicle or provider delivers the service on the ground.

  7. 07

    Change and recovery

    When a flight is late or plans change, the journey is adjusted from what is known.

The rules that hold throughout

  • A request is not a confirmation.
  • Feasibility is not availability.
  • A quote is a 30-minute price snapshot. It is not a booking, not a reservation and not a capacity hold.
  • Where a service requires confirmation, payment comes after it, never instead of it.
  • AI output is not commercial authority.

AI can help understand and structure a request. It cannot invent a price, capacity, a provider's confirmation or a booking status. Commercial and operational commitments stay with the systems and providers authorised to make them.

Destination Intelligence

A journey is more than a destination. Arrival time, luggage, the make-up of a family, the season, existing reservations, route constraints, provider readiness and what happens next can all change the right decision.

Destination Intelligence is the layer that connects relevant Swiss knowledge with the context of a journey. It helps structure the options, the constraints, what is still unknown and the next valid step.

It is not a general tourism chatbot. Destination Intelligence advises and structures; commercial and operational authority commits. Feasibility does not mean availability, and a recommendation does not mean a confirmation.

Built for human and machine travel

The technology is an extension of the operating company, not a substitute for it.

Conversational

Travellers and professionals can describe what they need in their own words. The Swiss Touristy Concierge turns that into a structured journey request.

Governed

Pricing, quotation, payment, capacity and confirmation stay connected to the part of the business with the authority to decide them.

Connected

Approved systems can use selected Swiss Touristy capabilities through machine-readable REST and MCP interfaces.

Different Interfaces. One Governed Swiss Commercial Truth.

The public machine interfaces are deliberately narrow: service discovery, route lookup, vehicle classes, policies, quote requirements and, for authorised clients, a transfer quote and a hosted-checkout handoff. They do not create bookings, take payment or hold a vehicle. Credentials are issued on request; there is no self-service signup.

Three ways to work with Swiss Touristy

Travellers

Your Switzerland starts with the journey.

Book a private transfer from Zürich Airport, hire a chauffeur or plan a private day.

Travel professionals

Your Client. Your Relationship. Switzerland, Executed.

Travel agencies, hotel concierges and tour operators can refer clients or book for them. Every application is reviewed, and terms are set out in a signed agreement.

Company details

Brand
Swiss Touristy
Legal holder
Mohamed El Ragehi
Legal form
Sole proprietorship
UID
CHE-195.782.040
Address
Waesserwiesenstrasse 67p, 8408 Winterthur
Canton Zurich, Switzerland

For bookings and enquiries, our contact page lists every way to reach us.

Your Switzerland. Perfectly orchestrated.